McDonald’s Corporation is a fast-food hamburger restaurant chain. McDonald’s brand objective, according to the corporate website, is to “be our customers’ favourite place and manner to eat and drink.”
Dick and Mac McDonald founded their first restaurant in 1948, with a menu that included 15-cent gourmet hamburgers. McDonald’s has grown to over 35,000 locations in over 100 countries, serving nearly 70 million people every day, making it the world’s largest fast-food chain as of 2014. Burger King Worldwide, Inc., Starbucks, Wendy’s, and Yum! Brands’ Taco Bell and KFC restaurants are among the company’s main competitors.
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